About Houdour

Who are we?

Houdour is a team of IT, digital marketing and search professionals. For more than ten years, we have been building, testing and promoting websites and digital products. Today we bring these skills together around a single goal: making Moroccan businesses visible wherever their customers look.

• IT and software quality: fast websites, structured data, testing and automation.
• Digital marketing: positioning, content, online reputation.
• Search: SEO, and now AEO and GEO for answer engines.

Why did we create Houdour?

Because the way Moroccans look for a business is changing, and most businesses have not noticed yet.

Morocco is one of the most connected countries in Africa: 35.5 million internet users, or 92.2% of the population at the end of 2025. And a growing share of them no longer rely on Google alone. According to ANRT’s 2024-2025 survey, more than 1.2 million new AI users appeared in a single year, and about one urban resident in three used at least one AI tool in 2024. At the end of 2025, 44% of Moroccans said they used ChatGPT to search for information (Sunergia Group). Google now shows its AI-generated answers in more than 200 countries, including in Arabic, and assistants such as Claude, Perplexity and Gemini are becoming part of everyday use.

The country is also accelerating at national level: the Digital Morocco 2030 strategy and the “Morocco AI 2030” roadmap make artificial intelligence an economic priority.

The problem is that AI assistants know Moroccan businesses poorly. They rely on sources that are mostly in English or French, rarely in Arabic, and on websites that were never designed to be understood by a machine. As a result, when a customer asks an AI assistant which clinic, school or riad to choose, it is often the best-documented businesses that get cited, not necessarily the best ones.

We created Houdour to correct this imbalance, putting more than ten years of experience in IT, marketing and search at the service of Moroccan businesses.

How do we work?

Our method comes from software testing: asking the engines your customers’ real questions, in French, Arabic and Darija, measuring the answers, fixing, then measuring again. Automation lets us track hundreds of questions across several engines and languages, where a manual check would stop at a few examples.