Industry
AI visibility for law and accounting firms
How can a law firm be visible without advertising?
In Morocco, law 28-08 forbids lawyers any advertising or solicitation. A firm can, however, publish informative legal content that is accurate and up to date. That is precisely the content AI assistants cite. Houdour helps law and accounting firms become reference sources without crossing ethical limits.
What your customers ask AI assistants
What are the steps to set up a SARL in Morocco?
Which accountant should I choose for an SME in Casablanca?
شكون أحسن محاسب باش نفتح شركة فكازا؟
What does Moroccan law say about lawyers’ communication?
Article 35 of law no. 28-08 on the legal profession is unambiguous: a lawyer “may not engage in any act of canvassing or solicitation, nor any advertising by any means whatsoever”. Article 96 provides for two to four years’ imprisonment for soliciting clients. Chartered accountants also practise a regulated profession, overseen by their Order.
These rules exclude advertising, not information. And information is exactly what AI assistants look for.
What do your clients ask AI assistants?
Before contacting a professional, entrepreneurs and individuals ask an AI assistant: how to set up a SARL, what an SME’s reporting obligations are, how to contest a dismissal, which documents are needed for an inheritance. The assistant answers, then cites the sources that helped it.
Which sources do AIs consult in your industry?
Official texts and public portals, the legal and business press, and firm websites that explain Moroccan law and tax clearly and up to date. Content that is dated, signed and precise about its sources inspires more trust.
How does Houdour improve your visibility?
- Informative legal and tax guides, signed by your partners, dated and kept up to date.
- A factual presentation of the firm: practice areas, team, languages, contact details, with no promises or solicitation.
- Structured data (LegalService or AccountingService, identified authors) that link your content to your firm.
- An ethics review of every piece of content before publication.
Where should you start?
Write down the ten questions your clients ask most often at the first meeting: they are your future content. The free audit shows which ones are already covered by other sources, and which you can make your own.
Frequently asked questions
Can a Moroccan lawyer have a website?
Yes, as long as it remains informative. Article 35 of law 28-08 forbids any advertising or solicitation, in any form. A website that presents the firm factually and publishes general legal explanations informs without soliciting. Have your approach validated by your bar.
Why does informative content work with AI?
AI assistants first answer questions: how to set up a company, what deadlines apply to an appeal, what tax obligations exist. They cite the sources that explain clearly. A firm that publishes these explanations becomes a source, without ever promoting itself.