Industry
AI visibility for riads and tourism
How can a riad get recommended by ChatGPT or Claude?
A riad gets recommended by ChatGPT, Claude or Perplexity when AI assistants find clear, consistent information about it online: exact location, services, indicative prices and recent reviews. Houdour structures your website and listings in several languages so that travellers planning their stay with AI see you among the recommendations.
What your customers ask AI assistants
Which riad in Marrakech near the medina has a pool?
Best riad in Fes for a family, walking distance to the medina
أحسن رياض فمراكش قريب من جامع الفنا
Why should Moroccan tourism think about AI?
Morocco welcomed 19.8 million tourists in 2025, a record up 14% in one year, generating 124 billion dirhams in receipts. The official target is 26 million visitors by 2030. These travellers plan their stay online, and a growing share do it with an AI assistant: according to Global Rescue’s Fall 2025 survey, 22% of travellers have already used generative AI to plan a trip, 30% outside the United States.
What do your guests ask AI assistants?
Precise questions, often in English, French or Spanish: a riad with a pool near the medina, a guesthouse suited to children, a quiet place to stay in Essaouira. The assistant answers with three to five names. Those few places are what counts.
Which sources do AIs consult in your industry?
For accommodation, AI assistants rely on your website, your Google Business Profile, booking platforms, review sites and travel guides. They favour establishments whose information is consistent from one source to another: name, neighbourhood, number of rooms, amenities, indicative prices.
How does Houdour improve your visibility?
- A multilingual website (French, English, Arabic, Spanish depending on your guests), with a clear answer to every traveller question.
- Structured data (LodgingBusiness, address, amenities, reviews) that Google and AIs read without ambiguity.
- A complete Google Business Profile and identical information on every platform.
- Useful content about your neighbourhood and city, which makes your website a citable source.
Where should you start?
Test five questions your guests ask before booking, in their languages, on ChatGPT, Claude and Perplexity. If your riad does not appear, the free audit will show you which establishments are cited instead of you, and why.
Frequently asked questions
Do travellers really use AI to choose accommodation?
More and more. According to Global Rescue's Fall 2025 survey, 22% of travellers have already used generative AI to plan a trip, and 30% of respondents outside the United States.
Are booking platforms enough?
They remain essential, but an AI assistant cross-checks several sources: your website, your Google listing, reviews and guides. A riad that only exists on one platform lets that platform describe it instead.